Industry Projects Using Behavioral Science
I work with different companies on projects to help bridge the gap between behavioral science and marketing practice. My work with companies typically, but not exclusively, falls under the following categories:
Helping companies understand how they can use behavioral science and how they can leverage scientific research to provide insights to a variety of business processes
Developing frameworks around problems to drive consumer decision making
Designing and executing field experiments to test the effectiveness of marketing decisions on consumption behavior
Expert Witness Testimony
I have provided expert witness reports for litigation cases. My expertise is in marketing and consumer psychology. I have expertise in consumer judgment and decision making, consumer recycling and disposal decisions, consumer information processing, branding, marketing strategy, self-control, research methods, and design.