Industry Projects Using Behavioral Science

I work with different companies on projects to help bridge the gap between behavioral science and marketing practice. My work with companies typically, but not exclusively, falls under the following categories: 


  • Helping companies understand how they can use behavioral science and how they can leverage scientific research to provide insights to a variety of business processes 

  • Developing frameworks around  problems to drive consumer decision making

  • Understanding and limiting the biases that influence managerial decision making

  • Designing and executing field experiments to test the effectiveness of marketing decisions on consumption behavior