
Industry Projects Using Behavioral Science
Consulting
I work with different companies on projects to help bridge the gap between behavioral science and marketing practice. My work with companies typically, but not exclusively, falls under the following categories:
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Helping companies understand how they can use behavioral science and how they can leverage scientific research to provide insights to a variety of business processes
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Developing frameworks around problems to drive consumer decision making
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Designing and executing field experiments to test the effectiveness of marketing decisions on consumption behavior
Expert Witness Testimony
I have provided expert witness reports for litigation cases. My expertise is in marketing and consumer psychology. I have expertise in consumer judgment and decision making, consumer recycling and disposal decisions, consumer information processing, branding, marketing strategy, self-control, research methods, and design.