Industry Projects Using Behavioral Science

Consulting

 

I work with different companies on projects to help bridge the gap between behavioral science and marketing practice. My work with companies typically, but not exclusively, falls under the following categories: 

 

  • Helping companies understand how they can use behavioral science and how they can leverage scientific research to provide insights to a variety of business processes 

  • Developing frameworks around  problems to drive consumer decision making

  • Designing and executing field experiments to test the effectiveness of marketing decisions on consumption behavior 

Expert Witness Testimony 

I have provided expert witness reports for litigation cases. My expertise is in marketing and consumer psychology.  I have expertise in consumer judgment and decision making, consumer recycling and disposal decisions, consumer information processing, branding, marketing strategy, self-control, research methods, and design.